Unity Automotive will import the straight‑six Dodge Charger to the UK, starting at £70,000, with deliveries expected in early 2027, boosting the British muscle‑car market.

Unity Automotive announced on 30 September 2026 that it will sell the straight‑six Dodge Charger in the United Kingdom, with prices beginning at £70,000.

Engine and performance

The UK version retains the 3.6‑liter V6 engine that produces 300 horsepower and 280 lb‑ft of torque. The powertrain pairs with an eight‑speed automatic transmission and rear‑wheel drive, delivering 0‑60 mph in under six seconds. Unity says the chassis will be tuned for British road conditions, including revised suspension settings.

Pricing and trims

Base‑model chargers start at £70,000, while higher‑spec variants with leather interiors, upgraded infotainment and performance packages will cost up to £85,000. All models include standard safety features such as adaptive cruise control, lane‑keep assist and automatic emergency braking.

Import timeline

Unity plans to begin shipping the vehicles from the United States in November 2026. Dealerships in London, Manchester and Birmingham will receive the first batch, with customer deliveries slated for the first quarter of 2027.

Industry response

John Mitchell, Unity Automotive’s chief operating officer, said the Charger fills a niche for drivers who want a classic American muscle feel without sacrificing modern technology. "We see strong demand for a high‑performance sedan that stands out from the crowded European market," he said.

UK automotive analysts note that the Charger’s entry could revive interest in large‑displacement American cars, a segment that has been limited in recent years. The vehicle’s price places it above mainstream premium sedans but below exotic sports cars, offering a distinct value proposition.

Unity will provide a dedicated service network for parts and maintenance, aiming to reassure buyers about long‑term support. The company expects to sell several hundred units in the first year, based on pre‑launch reservations.