White House convenes top tech CEOs to sign AI safety pledge as President Trump signs order rebranding AI as 'super intelligence', prompting Meta and OpenAI to soften product branding.

The White House gathered top tech CEOs Thursday to sign an AI safety pledge, while President Donald Trump signed an order renaming artificial intelligence “super intelligence.”

CEO participation

Mark Zuckerberg, Jeff Bezos, Elon Musk and Anthropic co‑founder Dario Amodei attended the meeting at the West Wing. Each executive affixed his signature to a document that outlines voluntary commitments to develop safety protocols, share risk assessments and cooperate with federal oversight.

Trump described the pledge as “morally binding” and urged the leaders to act before advanced systems outpace regulation. The White House released a copy of the pledge that calls for transparent testing, independent audits and a public reporting framework.

Executive order details

In a separate ceremony, Trump signed an executive order that officially rebrands AI as “super intelligence.” The order directs federal agencies to treat the technology as a strategic capability and to allocate resources for risk mitigation.

The directive instructs the National Security Commission on Artificial Intelligence to develop a national strategy within 180 days. It also mandates that all federal procurement contracts involving AI include safety clauses modeled on the newly signed pledge.

Industry response

Meta and OpenAI announced updated branding for their flagship models. Both firms introduced friendlier names and visual identities to distance their products from the “super intelligence” label.

OpenAI said the new branding reflects a focus on “helpful and safe” interactions. Meta noted that the changes aim to improve public trust while preserving the capabilities of its generative tools.

Analysts said the coordinated effort marks a rare convergence of government policy and private‑sector commitment on AI safety. The pledge does not carry legal penalties, but the administration said non‑compliance could trigger regulatory action.

Critics warned that voluntary measures may be insufficient given the rapid pace of development. The White House responded that the executive order provides a legal fallback if voluntary compliance falters.

The next step is a joint task force meeting scheduled for early November to assess progress and draft implementation guidelines.