Bloomberg debuts a live US BTV+ schedule, launching The Opening Trade and The Pulse with Francine Lacqua for real-time market analysis and trader insights.

Bloomberg introduced a live programming schedule for its US BTV+ channel, featuring The Opening Trade and The Pulse with Francine Lacqua.

Program lineup

The channel opens with The Opening Trade, a market‑focused briefing that runs as European exchanges begin the day. The show promises real‑time analysis and interviews with traders who have direct exposure to market moves.

Following the opening segment, viewers can tune to The Pulse with Francine Lacqua. The interview‑driven program brings high‑profile guests from business, economics, finance and politics to discuss the forces shaping global markets.

• The Opening Trade – live market analysis as European markets open
• The Pulse with Francine Lacqua – in‑depth conversations with global business leaders

Accessing the channel

US audiences can locate BTV+ through the channel finder tool on Bloomberg’s website. The service streams live video and offers closed‑captioning options, which can be toggled off in the player interface.

Bloomberg’s expansion of US BTV+ aligns with its strategy to deliver real‑time financial news directly to viewers who prefer television over digital feeds. The network plans to add further live programs later in the year, though no additional titles have been announced.

Industry analysts note that the move could attract a broader audience of investors and professionals seeking immediate market insight. Bloomberg has not disclosed projected viewership numbers for the new schedule.