Dodge adds Sub-Zero, a deep-blue winter paint for the 2027 Durango SRT Hellcat Jailbreak, a $2,495 factory option expanding its 22 million customization combos.

Dodge unveiled a new "Sub‑Zero" paint option for the 2027 Durango SRT Hellcat Jailbreak on Friday, expanding the vehicle's customization possibilities to 22 million combinations, the automaker said.

Paint and pricing

The metallic, deep‑blue finish is marketed as a winter‑inspired shade that resists fading in extreme temperatures. Dodge announced that the option will be available as a factory‑installed upgrade for an additional $2,495.

Customization scope

According to the company, the 22 million figure includes all possible permutations of exterior colors, stripe packages, wheel designs, interior upholstery, and trim accents. The calculation builds on the standard 12‑color palette and adds three exclusive stripe themes for the Hellcat variant.

Company statement

Spokesperson Maria Alvarez said the new paint reflects Dodge’s effort to keep the Durango appealing to performance enthusiasts who value personal expression. "We wanted a color that stands out in cold climates while giving buyers a truly unique way to personalize their truck," she said.

Market context

The Durango SRT Hellcat Jailbreak, slated for release in early 2027, is the brand's most powerful midsize SUV, featuring a 6.4‑liter supercharged V8 that produces 710 horsepower. Industry analysts note that expanding trim options can boost dealer margins and attract repeat customers.

Next steps

Dodge will begin taking orders for the Sub‑Zero finish in November, with first deliveries expected in the second quarter of 2027. The company plans to showcase the color at the upcoming North American International Auto Show.

Consumers can configure the new Durango on Dodge’s website or visit authorized dealerships for a live demonstration of the paint’s finish under various lighting conditions.